Meet our valuable people

We began in Fan Tan Alley in 1986. Our team is small but 100% committed to our core values. Our valuable people philosophy has allowed us to grow beyond Victoria to serve clients across North America, Iceland, Europe and Japan.

John and Barbara de Jong

Owners / Marketing / Administration

Our philosophy of “valuable people, valuable relationships, creating valuable results” are not just cliché words to us. They are the foundation we have built our 34 years of marriage upon, and the guidelines by which we have raised our 3 sons.

Barbara’s 17 years as a stay-at-home mom have undoubtedly equipped her for customer service as much as John’s 40+ years in sales, marketing, and management with companies like Ingram Micro, Epson, and the Pattison Automotive Group.

But don’t take our word for it, check out our Google reviews and see if we’re the kind of company you want to do business with!

Email: [email protected]
Email: [email protected]
W: 250.384.8433
C: 250.858.5999

Jamie JoslinLead Graphic Designer / Production
Jamie joins us with over 10 years of sign and graphics experience and many more as an artist. She brings great flair and creativity to her projects. Her ability to visualize and sketch a concept with great attention to detail reduces project timelines and increases customer satisfaction.
Chase de JongProduction / Wrap Installer
Chase has been part of the family business for 10 years. He enjoys designing (mostly tattoos), creating, and now wrapping cars, boats, utility boxes, etc. As a certified vehicle wrap installer, Chase can take something average and ordinary and turn it into something truly one-of-a-kind.
BristolCustomer Relations
Bristol is an Aussiedoodle and is an integral part of our customer service and staff morale team.
satisfied customers
years in business
Google reviews (4.9-star rating)

The history of Alley Kat Signs


Did you know Alley Kat Signs was started in the historical Fan Tan Alley?

That’s where the name Alley Kat comes from. From our humble beginnings in a back alley, Lorali Burns pioneered our business based on hand-crafted signs with prompt turnaround and fair pricing.


Don and Cathy Prevost purchased the business when Lorali retired for health reasons. Don and Kathy built upon the existing foundation, expanding from painted signs and 1 vinyl cutter all the way into digital printing and dimensional letters.


John and Barbara de Jong, another husband and wife partnership purchased the business from Don and Cathy (who were also moving into semi-retirement).


We expanded into a larger renovated space on Bridge Street. Updated equipment including wide-format printers, laminators and 3 plotters, large-format cutters, and more allow increased productivity with the efficiency of a smaller staff.

92% on-time delivery

We have procedures in place to expedite order completion as efficiently as possible.

Yet, we never stop seeking to improve.

98% on-budget

We provide written estimates for all of our projects. Price changes due to materials or production variables will be communicated and require authorization before proceeding.

71% repeat and referral customers

Because of our valuable people, valuable relationships philosophy, we have an extremely loyal clientele who often refer our services. You can’t find better salespeople than your own customers!